Fair Projects is excited to announce the launch of Animals Australia’s latest campaign, this time focused on battery hens within Australia.
With the help of Australian singer Missy Higgins, Animals Australia has launched a campaign to raise awareness amongst the Australian public as to where their eggs come from, and the cruelty that is involved. Through a specifically designed micro-site, video, and radio ad, Animals Australia is educating the Australian public as to where their eggs come from and the cruelty that is involved in this process.
Fair Projects worked with Animals Australia in producing the campaign video, which we are pleased to share with you here.
‘Battery Hens’ refers to a system of egg production that confines multiple hens to a single cage, and the living space afforded to each individual bird is no larger than an A4 piece of paper. Most battery hen facilities have no natural light or ventilation so caged hens never experience things as simple as feeling the sun on their feathers. The first day they will see the outside world will be the last day of their lives, as they are trucked to slaughter. Chronically frustrated in over-crowded cages, hens often take it out on each other by pecking at their cage mates. The egg industry’s solution isn’t to give them more space but instead to painfully slice off the end of their beak with a hot blade or laser. The end product of this system is ‘cage eggs’, that are readily available at your supermarket.
In 2012, the European Union banned the battery cage, and just recently the last battery hen has been freed from her cage in the UK. Despite this, the Australian Government is refusing to act and it is up to the people of Australia to ‘vote’ with their buying power and let the Government know that they do not support this system.
The campaign is currently on Animals Australia’s website, and you can see the video and hear the radio ad by clicking here.
To find out more about where your eggs come from and what’s involved in getting them to your fridge, visit the ‘Eggs, demystified’ page on Animals Australia’s website by clicking here.